Loyalty marketing is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. In recent years, loyalty programs that reward buyers for sticking with the brand have steadily grown in popularity. Customer loyalty marketing has been around for many years, but expansions from it merely being a model for conducting business to becoming a vehicle for marketing and advertising have made it universal in consumer marketing organizations since the mid- to late-1990s. It has become expected that one be rewarded for choosing to do business with a company and IIG is living up to that expectation.
Information Integration Group (IIG) has a Points Platform-based incentive program promoting the sale of IIG’s enhancements built into Sage 100. Upon purchase of an IIG ISV enhancement, a re-sellers would receive back a percentage, or ” Win Back” of their original purchase in the form of points, which they can apply to future ISV enhancement purchases within a span of one year of the original purchase date. Points are earned with new purchases, effectively act as a credit towards future ISV enhancement purchase.
IIG’s Points Platform:
- 50% Points Win Back: Applies when a new ISV enhancement is purchased within the first 3 months of an original enhancement purchase.
- 25% Points Win Back: Applies when a new ISV enhancement is purchased between 3 to 6 months from original enhancement purchase.
- 10% Points Win Back: Applies when a new ISV enhancement is purchased between 6 to 12 months from the original enhancement purchase.
IIG’s valued re-seller partners are rewarded for their loyalty and promoting IIG’s ISV enhancements for Sage 100 and IIG looks forward to building new partnership opportunities with its ISV channel partners. To view all of IIGs enhancements please see: IIG Enhancements
By Janice Haywood, marketing director at IIG, a Sage 100 and ERP reseller based in Los Angeles, California.
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