Social media, whether we like it or not, has taken over the business world and is making communication easier. Thanks to sites such as Facebook, Twitter, LinkedIn, and Yammer, companies can share information in ways easier than before. Social sites create a friendly environment where people can get information from one another and interact outside of their comfort circles, in order to broaden their horizons and networks.
This excitement extends to Sage CRM, which has gone social with its current update (7.2). In fact, social CRM allows for users to have access not only to their own but clients’ social pages as well, thus allowing users to monitor and feed through CRM. This is a very simple cut and paste process. For example, the user would simply go to their Facebook profile, copy the link from the URL, and paste it into Sage CRM. After this is complete, Sage CRM will give you a link called “Wall” where you can monitor your client’s news feed, and see who liked their profile through a pop-up box that fits on the right-hand corner of your Sage CRM dashboard.
Sage CRM Social is also very Yammer friendly. Specifically, a compact “y” bubble is located at the bottom right corner of the screen, which, when clicked, brings up your Yammer feed in a drop-down menu on the right-hand side of your Sage CRM dashboard. This feature allows Yammer to imitate Twitter’s “fast post” technique with an update queue at the top of your live feed.
Now that Sage CRM has gone social, users will have an easier time gathering information from multiple sites on one user interface. Companies of all sizes are bringing social media into their business in a manageable and scalable manner. Sage CRM Social allows companies engage with current and prospective customers in a collaborative way, and across a range of popular social media platforms.
By Paulina Safari, Marketing Consultant with IIG Services, an LA based Sage CRM Reseller providing CRM and ERP solutions to organizations of all sizes.